Seeing as it has just been April Fools day, there seems to be no better way to start this blog then with the BBC's PR stunt to publisise 'never missing an amazing moment on the BBC again' with BBC iplayer. BBC launched the 90 second advert showing flying penguines which had only just been discovered. The campaign received inches in the national press and many people believed it to be true. The BBC added a link to iplayers page under the seeded virals on the internet to encourage footfall to its new website; this was a very clever and successful PR stunt.
